MAC address data For Travel Time & O&D Studies

Performance measurement using travel time can be used in a variety of transportation projects. Travel time is the ultimate result of the interaction between traffic demand and capacity, and is a clear indicator of the level of service of the roadway facility. For example, a before-and-after signal retiming project depends on travel time measurements to quantify the impact on the road user, and a congestion study relies on travel time to identify the bottlenecks within a corridor. Apart from these examples, travel time data can be used to calculate the road user delay, or calibrate micro-simulation models to represent real-world traffic conditions. Scout Connect, is a means of capturing travel time using MAC addresses from passing devices and vehicles. 

​There’s been a lot of interest as to whether or not the MAC address data collected during travel time studies could have other applications – such as origin destination studies. Origin destination (OD) studies are used to reach a better understanding of travel choices and trip patterns in the transportation network. Many transportation professionals are pointing to the fact that OD often requires specialized equipment (like ALPR), and they’re asking themselves, can we use the same MAC address data to do OD studies as well?